Marketing

Los Angeles -- Guess Inc. said Wednesday that profit for the quarter ended Oct. 29 fell 4% as the clothing company's tax rate increased. The chain reported net income of $66.3 million, compared with $69.1 million in the year-ago period. The company's effective tax rate rose to 32.3% during the quarter from 29.1% a year earlier. As a result, the incomes taxes Guess paid rose 5% to $31.9 million.

A tacky holiday sweater – and most of us have one – can make for an innovative mall marketing campaign.

Inland US Management, Inland Southwest Management and Inland Pacific Property Services, subsidiaries of Inland Western Retail Real Estate Trust, have kicked off an ugly sweater contest on its holiday website, HolidayFunForAll.com, developed in partnership with Studio 318 out of San Diego. Contest participants are asked to answer a few basic questions and upload a photo of their worst “knitmare” to the website.

CINCINNATI, Ohio — Kroger posted its 32nd consecutive of same-store sales gains as the grocer continues to grab market share due to a combination of a customer service initiative and value pricing.

Warrendale, Pa. -- Rue21 Inc. reported Wednesday that its third-quarter profit surged 22% to $8.7 million, from $7.1 million a year earlier, as the apparel retailer opened dozens of new stores during the period.

Revenue climbed 19% to $194.8 million, but missed Wall Street’s expected $197.3 million in revenue. The company opened 30 stores during the quarter and expanded eight into its "Rue21 etc!" format.
 

Irvine, Calif. -- Steadfast Cos. said that Richard Gann has been hired as chief marketing officer for Steadfast Capital Markets Group, the company’s securities and financial services division.

In the newly created role, Gann will oversee strategic marketing functions to assist in the overall positioning and growth of the Steadfast Income REIT, the company’s $1.65 billion public, non-traded real estate investment trust, as well as future alternative investment programs.
 

Lewisville, Texas -- Parago, a leading provider of consumer and corporate incentives, announced the launch of a promotional fulfillment service offering designed to reward and communicate to clients’ Spanish-speaking customers in their language of preference.

FRAMINGHAM, Mass. — Staples has launched a new iPhone app that allows customers to access the best of what the company has to offer, whether in store or online.

According to the company, customers can use the app to access product information and reviews while in store, locate a store that has a product they need, and receive special deals via its check-in feature.

Boston -- City Sports announced the appointment of Debi Binder to VP marketing and Dana Klein to director of e-commerce.

Binder most recently served as a senior VP for CCA Global Partners. Prior to City Sports, Klein managed operations and merchandising at Puma North America for the brand's shop.puma.com site.