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Marketing

  • The Right Fit

    Apparel retailers know success hinges on finding the right fit for their core customer — and that “fit” encompasses all aspects of the shopping experience from merchandise selection to customer service. The challenge is even greater for Casual Male Retail Group (CMRG), the nation’s largest retailer of big and tall men’s apparel and accessories.

  • Bed Bath & Beyond Q3 profit rises 28%

    Union, N.J. -- Bed Bath & Beyond Inc. reported Wednesday that profit for the quarter ended Nov. 26 rose 28% to $228.5 million, compared with $188.6 million in the year-ago period.

    Revenue rose 6.8% to $2.3 billion, from $2.2 billion a year earlier. Same-store sales increased 4.1%.

    During the quarter, the company opened seven Bed Bath & Beyond stores, seven Buybuy Baby stores, one Christmas Tree Shops store and one Harmon Face Values store.

  • Venhuizen promoted at Ace Hardware

    Ace Hardware appointed John Venhuizen chief operating officer, effective Jan. 1, 2012.

    Venhuizen has spent nearly two decades with Ace and most recently served as executive VP supply chain, information technology (IT) and international. In this position, he helped grow the number of Ace stores around the world, as well as create a variety of successful support and incentive programs for retailers.

  • Consumer Trendspotting

    It’s a new year, and with it comes the opportunity for a fresh start for retailers as well as consumers. As in new years past, I’m inundated with a flurry of trend forecasts, surveys and predictions. One of the more interesting ones to cross my desk comes from JWT, New York, one of the world’s biggest marketing communications brands. It is the firm’s seventh annual year-end forecast of trends that will impact consumer behavior going forward.

  • The Market Potential of Maturing Consumers

    By Martin Walker and Martin Walker

    Based on current worldwide demographic trajectories, in five years there will be more people over the age of 60 than under five. In 30 years, there will be more people over 60 than under 16. In fact, the fastest-growing age group worldwide in this century will be people over the age of 60.

  • American Eagle debuts in three international markets

    Pittsburgh -- American Eagle Outfitters announced Wednesday that it has opened stores in three new international markets — Morocco, Jordan and Egypt.

    The company said it also opened its third store in Saudi Arabia, and has plans for a second store in Lebanon in early 2012. The retailer currently operates in Egypt, Jordan, Kuwait, Lebanon, Morocco, Saudi Arabia, and the UAE through its franchise partner, M.H. Alshaya.

  • True Value names new VP marketing

    Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.

    In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.

    Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.

  • Stater Bros. donates $26K to Toys for Tots

    SAN BERNARDINO, Calif. — A regional supermarket chain and its charitable arm once again has donated funds to the United States Marine Corps Reserve's Toys for Tots program.

    Stater Bros., along with Stater Bros. Charities, earlier this month presented a $26,000 check to the program, which will be used to purchase toys that will be distributed to community-based organizations in San Bernardino and Riverside Counties.

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