Blockbuster and Warner Bros. announce agreement
Dallas Blockbuster announced on Tuesday a new agreement that continues to provide immediate availability of Warner Bros. titles in-store and by mail. The digital agreement already in place remains unchanged, the company said.
"This new agreement reflects our strategy to be the only multichannel provider for movies,” said James W. Keyes, chairman and CEO, Blockbuster. The agreement updates a 25-year relationship between the two companies.