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True Value names new VP marketing
Chicago -- True Value said Tuesday it has named Blake Fohl as its new VP marketing and chief customer officer.
In his new role, Fohl will lead brand strategy; segmentation; national, local and regional marketing; trade shows; and research and analytics. In addition, he will be responsible for the customer loyalty program, circular program and retail customer experience metrics.
Fohl is replacing Carol Wentworth, who accepted a position with Performance Bicycle as its senior VP marketing.
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Big and Tall Market Reaches New Heights
Throughout the industry, retailers are reinventing strategies, changing formats and resizing footprints. While many are downsizing prototypes, Casual Male Retail Group is transitioning from traditional 3,500 sq. ft. Casual Male XL stores to a big-box Destination XL format. Dennis Hernreich, who holds the dual titles of COO and CFO for Casual Male Retail Group (CMRG), talked with Chain Store Age contributing editor Connie Gentry about the opportunities and challenges of transforming the business to better serve an expanded market.
