Marketing

NEW YORK and REDMOND, Wash. — Barnes & Noble has formed a partnership with Microsoft that will put Barnes & Noble's college and digital business under a new subsidiary, referred to for now as Newco. According to a press release, Microsoft will make a $300 million investment in Newco at a post-money valuation of $1.7 billion in exchange for an approximately 17.6% equity stake. Barnes & Noble will own approximately 82.4% of the new subsidiary, which will have an ongoing relationship with the company’s retail stores.

Pittsburgh -- Dick's Sporting Goods will open a store in Union, N.J., on May 2.

The Union location will be the retailer's 16th store in the state of New Jersey and its 487th nationwide.
 

HUNTINGTON BEACH, Calif. — Quiksilver, the manufacturer of outdoor sports apparel, has appointed Richard Shields as CFO, effective May 11. Shields will be responsible for all areas of the company’s finance and accounting on a global basis.

Seattle -- Starbucks Corp.’s net income surged a better-than-expected 18% in its fiscal second quarter, as its store traffic increased in most parts of the world. The coffee giant also raised its forecast for the year on the results and said it was accelerating its growth.

For the three months ended April 1, the company earned $309.9 million, compared with a profit of $261.6 million in the year-ago quarter. Revenue rose to $3.2 billion, up from $2.79 billion a year ago. Same-store sales increased 7%.

Boise, ID. -- Albertson’s LLC’s has appointed technology and social marketing expert Karl Meinhardt as VP social & digital marketing.

New York -- Hudson + Broad, a New York City-based visual merchandising firm, is suing J.C. Penney Co. for $40 million. H+B is seeking $20 million in compensatory damages and an additional $20 million in punitive damages.

BOISE, Idaho — Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

Oak Brook, Ill. -- Ace Hardware ranked highest in customer satisfaction in the J.D. Power and Associates 2012 U.S. Home Improvement Retailer Store Satisfaction Study. Ace has taken the top spot ever since J.D. Powers began researching the home improvement category six years ago.