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Marketing

  • Jack Link’s gets to meat of the election

    The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

  • Former president of Bebe named executive VP Aeropostale brand

    New York -- Aeropostale announced that Emilia Fabricant will join the company as executive VP of the Aeropostale brand. She will be responsible for all aspects of design, merchandising and production for the brand.

    On Aug. 17, Fabricant resigned as president of Bebe Stores, Prior to then, she served as president and chief merchandising officer of Charlotte Russe.
     

  • Williams-Sonoma Q2 profit up 10%; to open four stores in Australia

    San Francisco -- Williams-Sonoma Inc. said its second-quarter net income rose 10%, fueled by double-digit sales growth at its Pottery Barn and West Elm stores. The results beat analysts’ expectations and the company also raised its profit and sales predictions for the full year.

    For the quarter ended July 29, Williams-Sonoma earned $43.4 million, up from $39.3 million in the same period last year.

  • Express slashes outlook despite Q2 income growth

    COLUMBUS, Ohio — Express Inc. reported a 25% increase in net income for the second quarter. But the retailer slashed its profit outlook for the year and said that same-store sales barely rose last quarter and that it expects about the same for the rest of the year.

    Express earned $15.8 million for the quarter ended July 28, better than analysts expected, compared with $12.6 million in the year-ago period.

    Revenue increased 2% to $454.9 million, short of the $467 million analysts had expected. Same-store sales inched up 1%.

  • Report: Dutch apparel brand Scotch & Soda to open eight U.S. stores by yearend

    New York -- Dutch brand apparel brand Scotch & Soda plans to open eight additional stores in the United States by the end of the year, Women’s Wear Daily reported. The company was acquired by Sun Capital Partners Inc. in 2011.

    Stores are planed for New York, Los Angeles, Las Vegas, Boston and San Francisco, according to the report. Unlike the existing Scotch & Soda locations in Miami and New York, the new units will be company-owned.

     

  • Long-time fashion retail exec named EVP of Aeropostale

    NEW YORK — Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, announced that Emilia Fabricant will be joining the company as EVP of the Aeropostale brand. Fabricant will be responsible for all aspects of design, merchandising and production for the brand, and will report to Thomas Johnson, CEO.

  • Express Q2 income up 25%; to open flagships in Times Square and San Francisco

    Columbus, Ohio -- Express Inc. reported a 25% increase in net income for the second quarter. But the retailer slashed its profit outlook for the year and said that same-store sales barely rose last quarter and that it expects about the same for the rest of the year.

    Express earned $15.8 million for the quarter ended July 28, better than analysts expected, compared with $12.6 million in the year-ago period.

    Revenue increased 2% to $454.9 million, short of the $467 million analysts had expected. Same-store sales inched up 1%.

  • Williams-Sonoma says 'g'day' to international expansion in Australia

    SAN FRANCISCO — Williams-Sonoma is betting it can replicate its highly successful formula internationally, with the opening of new stores in Sydney, Australia.

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