Skip to main content

Marketing

  • Cabela's engages cloud computing services from Reflexis

    DEDHAM, Mass. -- Cabela’s Inc. announced that it has implemented Reflexis Task Manager and StoreWalk to increase efficiency and improve the store-level execution of its retail strategy.

    The Reflexis cloud computing solutions enable retailers to streamline corporate-to-store communication, ensure consistent execution of in-store merchandising and promotional plans, and improve compliance with safety and operational policies, according to a press release.

  • Share gains coming, but not the next Walmart

    Target is expected to gain about $3 billion in market share during the next few years as the company completes the rollout of its PFresh program, according to Credit Suisse analyst Edward Kelly.

  • One trend where Target is late

    For a company so often on the leading edge of offering its shopper affordable fashions in the apparel and home categories, there is one area where Target has been slow to keep pace with the prevailing trend.

  • Urban Outfitters profit dips in Q4

    Philadelphia -- Urban Outfitters reported Monday that net income for the quarter ended Jan. 31 dipped slightly to $75 million, compared with $77 million in the year-ago period.

    For the full year, profit rose to $273 million from $220 million a year earlier.

    Fourth-quarter net sales rose 14% to $668 million. Same-store sales for the quarter increased 4%. By brand, same-store sales rose 1% at Anthropologie, 28% at Free People and 5% for Urban Outfitters.

  • Brooks Bros. retains branding firm

    New York City -- Strategic branding firm Graj + Gustavsen said Monday that it has been retained by Brooks Bros. to consult on the apparel retailer’s branding initiatives.

    According to Lou Amendola, chief merchandising officer for Brooks Bros., “We are excited to be working with the team at Graj + Gustavsen. Their deep expertise in consumer brand positioning and insight into market trends made them the ideal partner as we continue to explore brand building opportunities for Brooks Bros.”

  • Ascena Retail Group names HR head for Dressbarn

    Suffern, N.Y. -- Dressbarn parent Ascena Retail Group announced Monday it has named John Pershing as senior VP human resources over Dressbarn, with additional responsibilities for Ascena Retail Group’s compensation, benefits and human resources information system.

    Pershing will report to Jeff Gerstel, executive VP and COO, effective immediately. Pershing succeeds David Montieth, who announced his retirement after 20 years with the company.

X
This ad will auto-close in 10 seconds