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If you can’t beat them, acquire them
Branded food supplier ConAgra’s acquisition of private label rival Ralcorp promises to create an interesting new dynamic when it comes to trading partner relationships.
Earlier this week, the companies announced they had reached an agreement valued at $6.8 billion whereby ConAgra will acquire Ralcorp for $90 a share to create one of the nation’s largest food companies with annual sales of roughly $18 billion.
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Bing battles Google’s credibility with new campaign
Microsoft has taken offense to the practice of paying to improve one’s ranking in Google search results and has launched a campaign touting its "honest" search results.
Google is the leader in search, but Bing contend the company has begun a "pay-to-rank" practice whereby companies ranking in product searches is determined by how much they pay. Bing derides the practices as being "Scroogled," and said its approach provides consumers with more credible results.