Skip to main content

Marketing

  • Baccarat to open New York City flagship in May

    New York -- Baccarat is set to unveil their newest flagship store in New York City in May 2013 ahead of the iconic brand's upcoming 250th anniversary.

    Located at 635 Madison Avenue at 60th Street, the 2,800-sq.-ft. store -- designed by Rafael de Cardenas -- will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewelry to reflect the richness of the Baccarat lifestyle and the brand's commitment to innovation and excellence.

  • Fiscal Cliffhanger

    Whatever your political views may be, it’s hard not to think about the impact of the recent presidential election on the consumer psyche, and ultimately our industry. Whether President Obama or Mitt Romney would have been better for the economy in the long run is an issue I’ll gladly leave to the political experts and historians. But I do think that, in the near term, we are less likely to see the big holiday spending numbers that some analysts were predicting.

  • Best Buy enters holidays with urgency and purpose

    Best Buy on Tuesday continued its string of negative same store stores sales, posting a 4% decline at U.S. stores, and recorded a worse than expected profit.

  • Lowe’s picks Best Buy exec Kumar for strategy role

    MOORESVILLE, N.C. — Lowe’s has named former Best Buy executive Marise Kumar SVP of strategy and modeling. In her new capacity, Kumar will report to Robert J. Gfeller, customer experience design executive.

    Kumar will identify opportunities that positively impact the customer experience. She will work closely with leaders in customer experience and across the organization to ensure opportunities are practical, financially valid and create a compelling experience for customers across all channels.

  • Green Mountain appoints former P&G, Coke exec as new CEO

    WATERBURY, Vt. — Green Mountain Coffee Roasters has named former P&G and Coca-Cola executive Brian Kelley as its new president and CEO, effective Dec. 3.

  • Fashion and marketing success formula at Chicos

    Surprisingly strong third quarter same store sales growth at Chico’s was attributed to a blend of compelling fall fashion assortments and effective marketing.

  • Brands rule at Heinz

    Strong sales of the top 15 brands at H.J. Heinz enabled the company to produce its 30th consecutive quarter of organic sales growth, the company announced Tuesday.

    The company's top 15 brands collectively produced organic sales growth of 4.6%, led by Heinz, Quero, ABC, Classico, Golden Circle, Master and Ore-Ida brands. Global Ketchup delivered organic sales growth of 5% thanks to a strong performance in U.S., Brazil and Russia.

  • Barilla teams up with U.S. Ski Team's Mikaela Shiffrin

    BANNOCKBURN, Ill. — Italian food company Barilla has partnered with the U.S. Ski Team's Mikaela Shiffrin, who will don the Barilla logo on her helmet.

    The 17-year-old recently secured third place at the slalom in Levi, Finland, and is considered a serious contender for the World Cup Nov. 24, in Aspen, Colo., as well as the 2014 Olympic games to be held in Sochi, Russia.

  • Kirkland’s reports Q3 loss; CEO to go on temporary medical leave

    Nashville, Tenn. -- Kirkland's Inc. lost $416,000 for the period ended Oct. 27, compared with a profit of $1.2 million a year earlier. Analysts had predicted a bigger loss.

    Revenue inched down to $96.7 million from $97.1 million. Same-store sales were down 4.7%.

    Kirkland's also announced that president and CEO Robert Alderson is taking a temporary medical leave of absence, starting on Monday. SVP and CFO Mike Madden will serve as acting president and CEO until Alderson returns.

  • Former Best Buy CMO joins Lowe’s

    Mooresville, N.C. -- Lowe’s Companies announced that that Marise Kumar has joined the company as senior VP strategy and modeling. She joins Lowe’s with more than 25 years of experience in brand management, general management and executive leadership, serving most recently as chief customer experience officer and chief marketing officer for Best Buy.

X
This ad will auto-close in 10 seconds