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99 Cents Only drives Halloween traffic to stores


99 Cents Only Stores is driving some Halloween traffic to its stores by taking its marketing campaign to the zoo. From 10 a.m.-4 p.m. on Oct. 19-Oct. 20 and again on Oct. 26-Oct. 27, the retailer will be on hand at the Los Angeles Zoo's 24th Annual Boo at the Zoo event.

Store employees will be handing out goodies to children at trick-or-treating stations throughout the zoo. 99 enthusiast Papa Joe Aviance will be at the 99 Cents Only Stores booth reading spooky stories to the kids.

Visitors to the zoo are invited to wear costumes. Additional activities will include pumpkin carving demonstrations, arts and crafts, creepy-crawly animal encounters, chomp n' stomp animal feedings and interactive storytelling and music with Campfire Cathy.

The retailer will also be giving shoppers to its Los Angeles County stores vouchers to purchase zoo admission tickets for children 12 and younger for 99 cents from Nov. 1-Dec. 24.

Founded in 1982, 99 Cents Only Stores currently operates 332 extreme value retail stores consisting of 238 stores in California, 44 in Texas, 33 in Arizona and 17 in Nevada. More than half the company's sales come from food and beverages, including produce, dairy, deli and frozen foods, along with organic and gourmet foods.

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