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Marketing

  • CVS launches digital, personalized circular

    Woonsocket, R.I. – CVS/pharmacy is launching myWeekly Ad, a digital circular powered by the CVS/pharmacy ExtraCare program. The new circular serves up a personalized version of the sales ad for each customer.

    Upon signing up, each user will immediately see which of their favorite items are on sale that week, including frequently-bought items or deals in categories that might be of interest to that specific shopper. Personalized ExtraCare savings and rewards can also be found all in one place.

  • Spend less, build more is Walmart’s new slogan

    Walmart said its worldwide capital expenditure budget for the 2014 will range between $11.8 billion and $12.8 billion, roughly $200 million less than the company expects to spend during the current year, even as it adds more selling space.

  • Belk Keeps Eyes on Omnichannel Loyalty Prize

    Family is all about loyalty, and as a family-owned business, 301-store, Charlotte, N.C.-based Belk, Inc. makes an effort to maintain and reward loyalty from its customers. So when Belk reached its 125th anniversary this year, the retailer decided to launch a campaign that would reward loyal shoppers while also boosting its presence in channels such as mobile and social.

    Prized customer engagement

  • Kirkland’s launches rewards program

    Specialty home décor and gifts retailer Kirkland’s is looking to foment customer loyalty with the launch of a K Club Rewards loyalty program on Oct. 20, which will offer consumers exclusive discount opportunities and points on eligible purchases.

    “We are excited to offer our customers a new way to earn rewards when they shop at Kirkland’s,” said Mark Krebs, Kirkland’s VP of marketing. “Our goal was to make this program customer-centric, simple and fun, and we have been pleased to hear positive feedback so far.”

  • Kroger names senior VP Michael Ellis as president and COO

    Cincinnati -- The Kroger Co. named  Michael L. Ellis, senior VP of retail divisions, as president COO effective January 1, 2014, completing the succession plan announced in September.

    In September, Kroger announced that chairman and CEO David B. Dillon will retire as CEO on January 1, 2014, and will continue to serve as chairman through December 31, 2014. He will be succeeded by W. Rodney McMullen, Kroger's president and CO, effective January 1, 2014.

  • Dick’s Sporting Goods opens stores in Wyoming, Kentucky on Oct. 25

    Pittsburgh – Dick’s Sporting Goods is opening new stores in Wyoming and Kentucky on Oct. 25. The new stores are located at the Eastridge Mall in Casper, Wy., and Gary Farms in Bowling Green, Ky.

    The Casper store will be Dick’s first store in Wyoming, and the Bowling Green will be the retailer’s ninth store in Kentucky. Dick’s will have a total of 547 stores as of Oct. 25.

     

  • Made in U.S.A. update on tap

    Michelle Gloeckler, SVP of Home at Walmart and head of the retailer’s domestic manufacturing initiative is scheduled to give an update on the program, its progress and inner workings in Bentonville next month.

    Gloecker was recently confirmed as a speaker at an event organized by the Bentonville Bella Vista Chamber of Commerce for the organization’s Walstreet membership group which consists of Walmart suppliers and service provider companies. Gloecker is scheduled to speak on Thursday, November 14.
     

  • NRF: Shutdown deal avoids issues

    Washington, D.C. – Matthew Shay, president and CEO of the National Retail Federation released a statement on the decision to reopen the federal government through Jan. 15 and raise the debt ceiling until Feb. 7. Shay said that while the agreement provides some satisfaction, it essentially continues debate and postpones difficult economic decisions that must be made.

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