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Marketing

  • Smal-Mart?

    While we wait for all of the official numbers to come in from the 2013 holiday shopping season — a topic I’ll address in a future column — I thought this might be a good time to expand on one of the points I made about retail downsizing in my 2014 forecast piece.

  • Newegg scores patent infringement victory

    Newegg opened 2014 with a victory over patent trolls.

    "Newegg believes that fighting patent trolls is necessary to serve our customers, and to facilitate entrepreneurship and true innovation," said Lee Cheng, Newegg's chief legal officer. "We support the patent system, but believe it is being abused on a massive scale by patent trolls who want to force entrepreneurs into cash settlements to avoid the high cost of defense."

  • Building Commissioning

    Advantages include energy optimization, operational excellence

    For a long time, commissioning was predominately associated with the process of testing and balancing (T&B) heating, ventilation and air-conditioning systems based on specific standards prior to turning the building over to the owner. But commissioning has come a long way, and today it is a more formal and meticulous quality-assurance process of articulating and verifying that all of the building’s systems perform as they were intended.

  • Wearable tech startup expands board

    Former Motorola executive and early stage technology investor Richard N. Nottenburg, PhD, has joined the board of Theatro, a startup focused on wearable devices.

    Nottenburg previously served as president and CEO and a member of the board of directors of Sonus Networks from 2008 to 2010. From 2004 until 2008, Nottenburg was an officer with Motorola, ultimately serving as its EVP, chief strategy officer and chief technology officer. He currently serves on the boards of PMC Sierra, Verint Systems and Aeroflex Corporation.

  • Overstock.com to appeal advertising ruling

    Salt Lake City – Overstock.com plans to appeal the tentative ruling of a California trial court, which prohibits the company from comparison price advertising unless done in conformity with new court-mandated practices, which the company says diverge widely from industry standards.

  • Raley's launches social media rewards program

    Supermarket chain Raley's Family of Fine Stores has hired an Austin, Texas-based company to help it launch a new social media rewards program.

  • Store designer/marketing expert Marc Gobe dies at 68

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  • Caribou Coffee launches new loyalty program

    Minneapolis – Caribou Coffee has launched its new loyalty program, Caribou Perks. Customers can register by text or online.

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