Marketing

Seattle — Starbucks is introducing Starbucks gift cards at select locations in mainland China. Starbucks cards can be purchased in three design themes, including Thank You, Kind Regards and Happy Lunar New Year.

“The Lunar New Year is a time when family and friends gather to meet, connect and share stories,” said Belinda Wong, president, Starbucks China. [All of the cards] can be used at our stores in mainland China year-round.”

New York City -- On the heels of earlier reports that Macy’s and Martha Stewart Living Omnimedia were able to reach a settlement in their ongoing legal dispute over Martha Stewart sales at J.C. Penney, reports surfaced on Friday that Macy’s and Penney were unable to find their own agreement.

According to multiple sources, talks between Macy’s and Penney fizzled, making it likely that a judge will have to decide the dispute over home goods designed by Martha Stewart.

Aldi already has a reputation for low prices and now it wants to shore up shoppers’ perception of quality with a new brand called SimplyNature.

The operator of 1,300 no frills food stores said the chainwide introduction of SimplyNature is a reflection of its commitment to emphasize impressively high quality products at impossibly low prices. SimplyNature features simple foods such as cereal, honey, fruit bars, apple juice, pasta sauce and snacks that are made with only all-natural or organic ingredients.

CINCINNATI — Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products. 

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

New York — Alfred Marshall, who founded the Marshalls chain in the mid-1950s with the motto “Brand Names for Less,” died on Saturaday in Boca Raton, Fla. He was 94.

In 1976, Marshall and his partners sold the company, which consisted of 36 stores in New England and California, to the Melville Corporation. IN 1995, TJX bought Marshalls, by which time it had grown to nearly 500 locations.

Alfred Marshall, a founder of the Marshalls department store chain in the mid-1950s, died Saturday, Dec. 28 in Boca Raton, Fla., at the age of 94, according to a New York Times report.

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