Marketing

CINCINNATI — Leaving the iconic Times Square clean and sparkling is a huge job, but somebody's got to do it. A 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrub down following the massive New Year's celebration and they had some help thanks to one of Procter & Gamble's newest products. 

A decade after Staples made the phrase, “that was easy,” part of the American lexicon, the company is changing how it communicates with consumers and revising its brand logo.

Framingham, Mass. -- Staples is changing its logo by removing the bent staple that forms the “L” in “Staples.” Initially, Staples is excluding the bent staple in its logo in a number of places, including its e-commerce site and the company's social channels such as Twitter, Facebook, and the easyBlog.

New York — Alfred Marshall, who founded the Marshalls chain in the mid-1950s with the motto “Brand Names for Less,” died on Saturaday in Boca Raton, Fla. He was 94.

In 1976, Marshall and his partners sold the company, which consisted of 36 stores in New England and California, to the Melville Corporation. IN 1995, TJX bought Marshalls, by which time it had grown to nearly 500 locations.

Alfred Marshall, a founder of the Marshalls department store chain in the mid-1950s, died Saturday, Dec. 28 in Boca Raton, Fla., at the age of 94, according to a New York Times report.

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Mondelez Global sold its SnackWell’s brand cookie and snacks business to the Back to Nature Foods Company, a joint venture between Brynwood Partners VI and Mondelez.

Brynwood VI and Mondelez Global formed the Back to Nature joint venture in 2012 through a structure whereby Brynwood VI acquired operating control and Mondelez Global retained a minority position in the new company.

Seattle — More than one million customers around the world joined the Amazon Prime membership program in the third week of December. The entire 2013 holiday season was the best ever for Amazon, with more than 36.8 million items ordered worldwide on Cyber Monday, or 426 items per second.

Dublin, Ohio — The Wendy's Company has sold 30 locations Austin, Texas and another 19 in the Sacramento, Calif.-area in separate transactions. With the completion of the transactions, the company has now either sold or announced sales agreements for a total of 282 restaurants in 2013 as part of its System Optimization initiative.