Marketing

PepsiCo announced its "Purple On!" campaign against bullying. The initiative supports GLAAD's annual Spirit Day, which takes place on Oct. 16. Spirit Day inspires citizens to wear purple to show their stance against bullying, and also to show support for lesbian, gay, bisexual and transgender youth.

Foothill Ranch, Calif. – Teen retailer The Wet Seal reported a new loss of $22 million for its second quarter, up from $1 million to $22 million in the year-ago period. Lower merchandise margins, higher occupancy costs, costs related to exiting its Arden B business, and non-cash asset impairment charges all helped increase Wet Seal’s net loss.

Net sales decreased 11.6% to $121.2 million, from $137.2 million. One bright spot was e-commerce, where sales rose 25%.

New York — RKF has been selected as the exclusive retail leasing agent for The Factory, a one-million-square-foot, multi-tenant commercial building located in Long Island City, Queens. Situated in the Hunter’s Point section of Long Island City, the retail space at The Factory consists of 23,564-sq.-ft. on the ground floor and 21,854-sq.-ft. on the building’s lower level.

RKF executive VP Barry Fishbach and director Young Kim are bringing the opportunity to market for Atlas Capital Group, who recently acquired the property.

North Plainfield, N.J. — David Reiner has joined retail real estate services firm Levin Management as VP of leasing. Most recently, Reiner served as director of real estate for Body Central Stores Inc.

During the past 25 years, he has also has held executive- and management-level retail leasing positions with property owners such as Urban Retail Properties, Colonial Properties Trust, and Simon Property Group.
 

San Diego – For the month of August 2014, net sales at PriceSmart Inc. increased 7.3% to $206.7 million, from $192.6 million in August a year earlier. Same-store sales for the month increased 2.3%.

PriceSmart also announced the planned opening dates for the three warehouse clubs currently under construction in Colombia. The Bogota warehouse club is planned to open on Oct. 29; the Pereira warehouse club is planned to open on Nov. 13; and the Medellin warehouse club is planned to open on Nov. 26.

Jacksonville, Fla. - Stein Mart is opening six new stores in fall 2014 as part of its 2014 store expansion plan that calls for  nine new locations, strategically selected in key growth markets, and seven relocations. The openings will bring the company's total nationwide store count to more than 270.

According to Lands’ End president and CEO Edgar Huber, the company is well positioned to continue executing against its strategic initiatives to drive long-term sales and earnings growth.

The retailer, which completed its separation from Sears on April 4, has achieved double digit year-over-year adjusted EBITDA growth for more than four consecutive quarters as of the second quarter of fiscal 2014.

Starboard Value CEO and chief investment officer Jeffrey Smith has resigned from the Office Depot board, effective immediately. The company’s nominating and governance committee plans to start a search for a replacement.