Marketing

Ace Hardware has expanded its partnership with eBay Enterprise to enhance its omnichannel capabilities as the company ramps up its efforts to stay competitive, drive sales and acquire new customers.

New research from an organization called the Luxury Institute found that half the executives in a recent survey are spending at least 30% of their marketing budget on digital methods with an even larger percentage concerned it isn’t enough.

Wayne, N.J. -- Toys “R” Us and specialty retailer Claire’s have entered into a global partnership to open nearly 100 Claire’s in-store shops in Toys “R” Us locations across Europe, along with 12 U.S. locations, by year-end. The shops will feature an assortment of jewelry, headbands, hair and fashion accessories, jewelry holders, legwear, seasonal items and more. The rollout follows a successful pilot program in Europe.  

Plug and Play, a business accelerator that specializes in tech startups, is holding its quarterly pitch competition event on its campus in Sunnyvale, California, on Thursday, September 18, from 9:30 a.m. to 7 p.m. PDT. The Plug and Play Fall Expo 2014 will feature 40-plus startup pitches, panel discussions and corporate networking. Chain Store Age will be in attendance — watch for a recap in the next edition of Customer Disruption!

The opportunity to be discovered and appear in a national TV ad later this year are being used to entice Kohl’s shoppers to submit videos singing the hit song “Let it Go” from the Disney movie Frozen.

Kohl’s and Disney created the digital campaign called Sing Your Heart Out and are giving fans of the movie Frozen until September 29 to submit videos of themselves singing the song Let it Go for a chance to be included in a Kohls holiday commercial that will air during the 2014 American Music Awards.

PepsiCo’s top marketer and a former top Macy’s executive are the newest members of off-price retailer Burlington Stores board of directors.

The operator of more than 500 stores expanded its board to eight members with the addition of Frank Cooper III, chief marketing officer, global consumer engagement for PepsiCo’s global beverages group, and William “Mac” McNamara, former chairman and CEO of Macy’s Midwest division.

Norwalk, Conn. -- LogicSource, a leading sourcing and procurement services firm, announced a multi-year partnership with Pep Boys. LogicSource will provide on-site resources and access to shared service subject matter experts, optimizing Pep Boys’ strategic sourcing and procurement processes and reducing Pep Boys’ costs and time to market.

The process improvements and costs savings will support Pep Boys’ “Road Ahead” expansion strategy.

The nation’s largest wholesaler of retail returns, GENCO Marketplace, and marketing automation provider SnapRetail, have combined to bring new capabilities to those looking to efficiently and profitably liquidate merchandise.

The companies joined forces to offer new, easy-to-use online marketing tools to retailers and resellers within the $2.5 billion GENCO Marketplace who will receive special software pricing, access to free educational resources and one-on-one consultations from SnapRetail.