GENCO and SnapRetail offer liquidation new look

The nation’s largest wholesaler of retail returns, GENCO Marketplace, and marketing automation provider SnapRetail, have combined to bring new capabilities to those looking to efficiently and profitably liquidate merchandise.



The companies joined forces to offer new, easy-to-use online marketing tools to retailers and resellers within the $2.5 billion GENCO Marketplace who will receive special software pricing, access to free educational resources and one-on-one consultations from SnapRetail.



"GENCO Marketplace believes retailers and online sellers need to be strong digital marketers to be successful in today's ever-changing landscape," said Laurie Barkman, CEO of GENCO Marketplace. "We are partnering with SnapRetail to bring a leading marketing system to our customers."



SnapRetail is a Pittsburgh-based software company that helps thousands of independent retailers with their online marketing needs by making it easy to promote their brands through email and social media marketing.



"We're thrilled that GENCO Marketplace has chosen to partner with us," said SnapRetail CEO, Ted Teele. "We're also excited that GMP will be able to help our customers increase their margins with secondary merchandise."



GMP is a subsidiary of global logistics and product lifecyle leader Genco.