Marketing

Burlington has partnered with K.I.D.S./Fashion Delivers and ABC’s Good Morning America for its eighth annual Warm Coat Warm Hearts coat drive, themed around “Families Helping Families.” 

The coat drive, which kicks off on Saturday, November 1, 2014, will benefit K.I.D.S./Fashion Delivers, a national non-profit organization dedicated to providing apparel and other products donated by manufacturers and retailers to community charities across the U.S. and throughout the world. 

New York –- Online retailer Gilt has added the Alipay EPass payment option to its checkout, making it easier for consumers in China to shop using its e-commerce platform. The partnership provides a more seamless experience for Chinese Gilt members, allowing them to pay through their existing Alipay accounts directly on the Gilt website.  

Seattle –- A switch from an income tax benefit to income tax expense helped drive a reduction in net income at online jewelry retailer Blue Nile Inc. during the third quarter of fiscal 2014. Blue Nile reported net income of $1.65 million, down 43% year-over-year from $2.9 million. Net sales increased 7% to $105.8 million compared to $98.9 million. The company remains optimistic for the remainder of the year.  

Los Angeles -- PizzaRev, a fast-casual build-your-own pizza concept, is adding five franchise groups to develop the brand throughout Denver, Washington D.C., Las Vegas, Long Island, New York and Columbus, Ohio. PizzaRev plans to open at least 40 franchise locations across the markets.   Beyond its 12 corporate locations in greater Los Angeles, PizzaRev currently operates franchise locations across four states.  

Specialty retailer Tile Shop announced a senior leadership transition involving long time CEO Robert Rucker and current COO Chris Homeister.

The company said Homeister, a former Best Buy merchant who joined Minneapolis-based Tile Shop a year ago, would be elevated to the role of CEO effective Jan. 1. He replaces current CEO Robert Rucker who founded the company 29 years ago. Rucker will remain with the company on a full time basis until Aug. 1, 2015 as an advisor and board member.

Salisbury, N.C. -- Meg Ham has been named president of Food Lion effective Nov. 1. She succeeds Beth Newlands Campbell, who is leaving the company for personal and professional reasons.     Ham will lead all Food Lion banner operations, including strategic direction, financial performance, product assortment, pricing, customer service and marketing. She will continue to report to Delhaize America CEO Kevin Holt.    

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.