Marketing

Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.

Friedman has been appointed to the Alex Brands board of directors earlier this year.  Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame. 

IKEA has appointed Stefan Sjöstrand president of its Canadian organization after he has previously served as SVP, IKEA France.

With this move Sjöstrand is bringing global insights gathered from many years of working with IKEA to the Canadian market, as well as a proven track record of achieving business success through people development, according to the company. 

By Tracy Sloger, DataSource   The role of “marketer” is not as simple as it used to be. Outbound and inbound methods are constantly evolving as traditional marketing efforts become more complex, and newer digital tactics are implemented and maintained at breathtaking speeds. Omnichannel marketing, while still a buzzword for some, is becoming more real for many.   

Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.

Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.

GameStop has joined forces with St. Jude Children’s Research Hospital for another season of giving.  For the second year, GameStop will participate in the annual St.

Carle Place, N.Y. –- 1-800-Flowers.com reported a net loss of $4.58 million for the first quarter of fiscal 2015, a slight improvement from the $4.64 million net loss reported in the same quarter a year earlier. Expenses drove the company’s net loss.  

Cincinnati -- Macy’s and Bloomingdale’s stores plan to open in Abu Dhabi, United Arab Emirates (UAE) in 2018 as part of a strategic partnership with Al Tayer Group LLC, a UAE-based company with diversified businesses. This will be Macy’s first international store location and the second for Bloomingdale’s.   

Cleveland, Ohio –- The Sherwin-Williams Company had a strong third quarter of fiscal 2014, with net income growing 24% to $326.24 million from $262.97 million in the same period a year earlier. Net sales climbed 10% to $3.15 billion from $2.85 billion.