REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.
The Seattle-based retailer announced Monday that more than 150 other companies, nonprofit organizations and agencies that support state and national parks are also encouraging people to spend Black Friday outside. As Thanksgiving approaches, REI says it plans to recognize the hundreds of thousands of people and partner organizations that are opting to enjoy the outdoors with friends and family.