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No sales, no crowds, no Black Friday at REI
REI has shocked the retail industry — and shoppers — with its decision to lock its doors on one of the biggest and most profitable shopping days of the year.
The retailer says it will be closed not only on Thanksgiving Day but also on Black Friday. REI.com will operate as normal on Thanksgiving. On Black Friday, REI.com will have a black takeover screen encouraging people to get outside. Customers will still be able to view product and make a purchase on Black Friday, but the order will not be processed until Saturday.
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Lululemon doubles down on 'kumbaya capitalism'
The CEO of Lululemon says the strategy of the brand is to grow the men’s business and to expand globally, while not giving up on having a devout yet irreverent corporate culture. “Our mission at Lululemon is to elevate the world to greatness,” Lululemon CEO Laurent Potdevin told the New York Times.

