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3M announces partnership with Hendrick Motorsports
A new partnership with Hendrick Motorsports has 3M off to the races. The company has signed a three-year contract to become the primary sponsor of NASCASR driver Jeff Gordon’s No. 24 car, starting in 2015.
The brand will use its sponsorship — which includes 11 Sprint Cup races every year — in product launches and promotions.
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Dole marketing team gets a taste of company’s research
Dole Fresh Fruit’s sales and marketing team will be taking a trip to Kannapolis, North Carolina, to see the company’s Nutrition Research Laboratory on the state’s research campus.
The visitors will be led by Dole’s VP of nutrition research Nicholas Gillitt, who will show them around the campus and explain research in the hope that the marketing team will pass it on to consumers.