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A record-breaking Christmas for Macy's
Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.
The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.
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ICSC names U.S. design and development award winners
New York City - The International Council of Shopping Centers has named 12 shopping centers as winners of its 2014 U.S. Design and Development Awards competition. ICSC’s U.S. Design and Development Awards are designed to recognize outstanding projects for excellence in the creation of new retail projects, and in the expansion or redevelopment of existing projects, solely within the continental United States.
