-
Chicken of the Sea names its mermaid after 60 years
Since making her debut on Chicken of the Sea labels in 1952, the mermaid has remained nameless. But to mark its
centennial this year, the seafood brand invited consumers to submit suggested names to christen the icon for a chance to win $10,000.
Participants submitted more than 49,000 entries, the company confirmed. The winning name? Catalina.
-
HSN transforms digital marketing
St. Petersburg, Fla. -- HSN has recognized the ExactTarget Marketing Cloud from Salesforce.com as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN digital team.

