Gen Z fave Princess Polly opening seven stores — here’s where
Princess Polly is expanding its footprint in malls across the U.S.
The Australian-born, digitally-native on-trend fashion brand, part of A.K.A. Brands Holding Corp., plans to open seven U.S. stores in 2025, bringing the total number of locations to 13.
The openings will include the brand’s brick and mortar debut in New York City. The store, located in the SoHo section of Manhattan, will span approximately 8,000 sq. ft. across two levels.
Additional Princess Polly openings in 2025 include stores in Glendale, Calif.; Columbus, Ohio; White Plains, N.Y.; Garden City, N.Y.; and King of Prussia, Pa. (See end of article for more information on locations.) Catering to Gen Z with trendy — and affordable — dresses, tops, shoes and accessories, the majority of the sites will range from 4,000 sq. ft. to 5,000 sq. ft.
The brand opened its first U.S. store in 2023 at Westfield Century City in Los Angeles. Consistent with Princess Polly’s existing stores, the upcoming locations will feature plenty of “Instagrammable moments” that align with the brand’s core aesthetic, along with selfie mirrors, unique furniture accents and more.
“At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence,” said Eirin Bryett, who co-founded the brand in 2010 and serves as co-CEO. “The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”
In addition to the upcoming store in New York City’s SoHo district, Princess Polly’s 2025 store lineup includes:
•Dadeland Mall, Kendall, Fla. (metro Miami area);
•Glendale Galleria, Glendale, Calif.
•Easton Town Center, Columbus, Ohio;
•The Westchester, White Plains, N.Y.;
•Roosevelt Field, Garden City, N.Y.; and
•King of Prussia, King of Prussia, Pa.
The stores in Miami, Glendale and Columbus are expected to open in the first half of the year, with the remaining stores opening in the back half.
“Community is at the heart of everything we do, and our stores are a critical touchpoint where we can create a space for customers to connect with Princess Polly on a new level and foster a deeper relationship with the brand they’ve come to love online,” said Bryett.
[READ MORE: Q&A with co-CEO of Gen Z fave Princess Polly]
