ARTICLES BY THIS AUTHOR

• 6/24/2024

  Foot Locker enhances rewards program, will upgrade app

  Foot Locker Inc. is targeting its rewards offering and mobile app as part of a broader turnaround effort.

  Dan Berthiaume

  
• 6/24/2024

  Data breach affects over 60,000 Neiman Marcus customers

  Hackers have been attempting to sell Neiman Marcus shopper data stolen in a recent database attack.

  Dan Berthiaume

  
• 6/24/2024

  Albertsons adds online delivery partner

  Albertsons Cos. is teaming up with a third-party platform to expand its online delivery offering.

  Dan Berthiaume

  
• 6/24/2024

  Long John Silver’s transforms omnichannel customer engagement

  A major quick-service seafood restaurant chain is implementing an enterprise platform to unify its in-store and digital experience.

  Dan Berthiaume

  
• 6/24/2024

  Price Chopper/McKeever’s rolls out smart carts

  Price Chopper and McKeever's Market & Eatery are bringing artificial intelligence to the in-store shopping experience.

  Dan Berthiaume

  
• 6/24/2024

  Target counters Prime Day with weeklong sales event

  Target Circle Week returns in July.

  Dan Berthiaume

  
• 6/24/2024

  Amazon Prime Day is coming – on these dates

  Amazon already announced that the 2024 edition of its Prime Day omnichannel sales extravaganza will occur in July, now it has revealed the exact timing.

  Dan Berthiaume

  
• 6/23/2024

  Target expands third-party assortment in new partnership

  The Target Plus third-party marketplace is featuring sellers and products from a global e-commerce platform.

  Dan Berthiaume

  
• 6/23/2024

  Gen Z twice as likely to use this promotional media format

  A new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations.

  Dan Berthiaume

  
• 6/23/2024

  Walmart expands digital marketing efforts on TikTok, Roblox

  Walmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality.

  Dan Berthiaume