Amazon upgrades generative AI seller listing assistance
Third-party sellers on Amazon have a new tool to streamline product listings.
Amazon is releasing Enhance My Listing, a new generative AI capability that integrates seamlessly with the online giant’s existing seller product listings tools
Based on the Amazon Bedrock proprietary generative AI platform, Enhance My Listing is designed to generate timely, relevant recommendations for product titles, attributes, descriptions, and missing details, saving sellers from having to take on that research themselves. Sellers can review, customize, or decline these suggestions with a click.
Enhance My Listing has begun rolling out to select U.S. sellers, with expanded availability planned in the U.S. in the coming weeks.
"Amazon's generative AI tools pretty much rock," said Jason Hunt of Campcraft Outdoors, a family-owned business in Kentucky that specializes in waxed canvas bags and outdoor gear for survival, bushcraft, and camping enthusiasts. "Listings used to take me an hour, but with Gen AI, I just upload photos and have content generated in under 15 minutes. I have listings I haven't touched in years, so updating those without the manual hassle would be just what I need."
Amazon has been providing AI assistance to third-party sellers for some time. In fall 2023, the company began enhancing seller listings with AI, and has since added a number of new AI-based seller tools, such as automated video creation and personalized product recommendations and descriptions.
[READ MORE: Amazon expands AI capabilities for third-party sellers]
In addition, Amazon has been beta testing a personal generative AI seller assistant code-named Project Amelia with an initial set of U.S. sellers. The e-tailer describes it as an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice and tools they need to succeed.
Sellers can ask Project Amelia a question and get a response with accurate information and guidance, enabling them to more easily and efficiently manage their business, according to Amazon.
As Project Amelia evolves, Amazon says it will soon be able to recognize business opportunities and diagnose problems, developing insights on how to grow revenue, optimize inventory, and resolve key issues, and in some cases will offer to take actions on a seller’s behalf using agentic AI capabilities.
"These impactful new tools are the latest examples of how Amazon is leveraging generative AI to transform nearly every experience we know—including how we support independent sellers in creating thriving businesses by selling in our store," Mary Beth Westmoreland, VP, worldwide selling partner experience, Amazon, said in a corporate blog post. "We’re super excited about the innovation and value that these new offerings provide for sellers, and we will continue to develop additional, innovative AI tools to further enhance the success of Amazon’s selling partners."
According to Amazon, more than 900,000 of its selling partners have used these tools, with sellers accepting AI-generated content with little to no edits approximately 90% of the time. and seeing a 40% increase in overall listing quality.
