Amazon unveils personal AI assistant for its third-party sellers
Amazon continues to dive deeper into generative AI.
The company is launching (in beta) a new generative AI-powered personal assistant for sellers, code-named Project Amelia. The new tool is described an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice and tools they need to succeed, the retail giant said.
Sellers simply can ask Project Amelia a question and get a response with accurate information and guidance, them to more easily and efficiently manage their business, according to Amazon. Project Amelia will run on Amazon Bedrock, an Amazon Web Services offering that provides different foundational learning models for companies, including Amazon itself, to build and scale AI-powered applications. It can be accessed through a conversational interface within the Amazon Seller Central portal.
Project Amelia is now available in beta for an initial set of U.S. sellers, and will progressively roll out to additional U.S. sellers in the coming weeks. Later this year, Project Amelia will begin a phased rollout in additional countries and will start to become accessible in languages other than English.
Over time, the AI assistant will also serve as an autonomous agent, anticipating the needs of sellers and taking action to resolve issues in their storefronts, supply chains and other areas, Amazon said.
Project Amelia’s capabilities span three key areas:
•Knowledge-based questions: Sellers can ask specific questions and receive relevant, summarized information learned from highly accurate and reliable sources on Seller Central and beyond, making it easy to quickly find what they need. Asked a question like, “What are the top things I need to do to prepare for the holiday season?” Project Amelia will quickly produce personalized information and best practices.
•Status updates and metrics: Sellers can quickly retrieve their sales data and customer traffic information, and gain visibility into critical aspects of their business by asking questions like, “How is my business doing?”
Project Amelia will provide a summary of recent sales, units sold, and website traffic, and compare this data to the prior year. Sellers can also drill down into the results by asking additional questions like, “What about my cotton t-shirts?” Project Amelia will then offer an overview of that specific product’s sales, growth, customer traffic and more.
•Actions and issue resolution: Coming soon, Project Amelia will be able to offer straightforward resolution paths to complex issues and tasks by diagnosing problems and, in some cases, offering to take action on behalf of sellers. By simply asking Project Amelia for help with a task or resolving an issue—such as, “I have 300 units on the way and don’t see that reflected in the report. Can someone look into this?”— sellers will receive personalized guidance, and if needed, assistance investigating the issue or connecting the seller with support to ensure the problem is resolved as quickly as possible.
