Amazon to offer Intuit's QuickBooks to third-party sellers
Intuit and Amazon will start rolling out these capabilities in mid-2025. The companies will initially focus on delivering capabilities for sellers in the U.S., with international availability to follow.
"Intuit and Amazon are providing financial tools for millions of Amazon sellers to thrive in Amazon’s store," said Intuit CEO Sasan Goodarzi. "We know businesses that use Intuit’s QuickBooks platform have a nearly 20-point higher success rate than those who don’t. We’re proud to partner with Amazon to bring the benefits of our AI-driven expert platform to help sellers boost their revenue and profitability, save time, and grow with confidence."
Amazon provides third-party sellers with AI capabilities
Amazon’s partnership with Intuit follows its recent beta rollout of a new generative AI-powered personal assistant for sellers, code-named Project Amelia.
[READ MORE: Amazon unveils personal AI assistant for its third-party sellers]
The new tool is described an all-in-one, generative AI-based selling expert that is always available to immediately provide sellers with the answers, advice and tools they need to succeed, the retail giant said. Sellers can ask Project Amelia a question and get a response with accurate information and guidance, them to more easily and efficiently manage their business, according to Amazon.
Project Amelia will run on Amazon Bedrock, an Amazon Web Services offering that provides different foundational learning models for companies, including Amazon itself, to build and scale AI-powered applications. It can be accessed through a conversational interface within the Amazon Seller Central portal.