Amazon sees sales boost from Pet Day promo

Amazon generated some encouraging sales numbers during its recent Pet Day online sales extravaganza, according to new analysis.

In an email to Chain Store Age, Affinity Solutions said that during the week of its third annual Pet Day promotional event focused on items including pet food, toys, apparel, pet care, home products and electronics May 7-8, 2024, the retailer saw a 4.8% year-over-year increase in sales from the week of May 8, 2023.

This followed a 10.6% year-over-year increase in sales Affinity Solutions tracked from Amazon’s first-ever Big Spring Sale, which took place March 20-25, 2024. 

Data collected from Affinity Solutions’ Consumer Purchase Insights, based on actual credit card, debit card and transaction data also shows that Amazon Pet Day sales were up among all generations year-over-year. Baby boomers had the highest sales increase of any generation (6.7%) from the week of May 8, 2023. 

Additional Affinity Solutions findings around Amazon Pet Day include: 

• Sales during the week of Amazon Pet Day were down 1.4% from the week of April 29, 2024 but up 5.1% from the week of April 22, 2024.
•  Sales among low-income earners were up 6.2% during the week of Amazon Pet Day compared to the week of May 8, 2023. Sales among middle-income and high-income earners also increased year-over-year, up 2.8% and 5.7%, respectively. 
• Sales among men during the week of Amazon Pet Day were up 4.2% compared to the week of May 8, 2023, while women had a slightly higher increase, up 5.3% year-over-year. 

"Amazon's ability to generate sales and buzz around its shopping events is not only a testament to its market dominance but also an indicator of the potential for retail innovation to stimulate economic activity and consumer engagement in a changing world," Jonathan Silver, CEO of Affinity Solutions, said in commentary emailed to Chain Store Age. "It's clear that Amazon's approach to creating specific sales events, tailored to diverse customer segments, not only boosts sales but also cements customer loyalty. These insights are invaluable for retailers aiming to navigate the complex landscape of modern consumer expectations and reflect a broader trend in retail, where timing, targeting, and tailored offers become key levers in driving consumer engagement and sales growth."

PriceSpider: AOV down, price per click up

PriceSpider also emailed Chain Store Age some projected year-over-year analysis of how Amazon Pet Day 2024 performed compared to the 2023 event:

Top 10 selling items 2023 vs. 2024