Amazon pilots audio product summaries
Amazon is testing a new shopping feature that should appeal to fans of technology product podcasts.
The online giant recently started piloting new short-form audio product summaries on select product detail pages, with artificial intelligence-based shopping experts discussing key product features.
The AI shopping experts analyze product details, customer reviews and information from across the web, then have discussions about product details that customers can listen to.
Shoppers can listen to the short-form audio summaries on product detail pages by tapping the “Hear the highlights” button in the Amazon shopping app. The initial test feature focuses on products that Amazon says typically require consideration before purchase.
According to Amazon, its goals for the audio product summary feature are to provide helpful insights through detailed discussion and help its customers save time while shopping.
The summaries are currently available on select products to a subset of U.S. customers. Amazon plans to roll out this feature on more product detail pages and to more U.S. customers in the coming months.
The feature uses large language models (LLMs) to generate scripts, pulling from Amazon’s product catalog, customer reviews, and information from across the web, and then translating the content into short-form audio clips.
"The feature makes product research fun and convenient — it’s like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go," said Rajiv Mehta, VP, search and conversational shopping, Amazon, in a corporate blog post. "We’ll continue to look for ways to enhance the shopping experience, making it more convenient and enjoyable for customers."
Amazon streamlines shopping with AI
Amazon has been releasing other AI-driven solutions designed to ease the process of discovering and selecting goods for purchase in the past year. For example, in March 2025 the company released a generative AI shopping feature called Amazon Insights that provides recommendations based on the hobbies and activities of customers.
In addition, Amazon released Rufus, a generative AI-based expert shopping assistant trained on both its proprietary data and information from across the web, in July 2024 following several months of beta testing.
[READ MORE: Amazon rolls out ‘Rufus’ generative AI assistant to all U.S. customers]
Trained on Amazon’s product catalog, customer reviews, community Q&As, and information from across the web, Rufus can answer customer questions on topics such as shopping needs, products, and comparisons; make recommendations based on conversational context; and facilitate product discovery within the mainstream Amazon shopping experience.
