Amazon launches Agentic AI visual workspaces in seller dashboard
Amazon is equipping small businesses that sell on its platform with some leading-edge artificial intelligence visualization capabilities.
Third-party Amazon sellers using Seller Central, the internal dashboard for small businesses that sell goods on Amazon, can now generate personalized visual workspaces that adapt in real time. This "canvas" works together with the Amazon Seller Assistant tool, initially released in 2023, and is built on Seller Assistant’s agentic AI architecture.
Upgraded to an agentic AI foundation in September 2025, Seller Assistant is now based on the Amazon Bedrock proprietary AI platform and leveraging the Amazon Nova and Anthropic Claude AI solutions, the tool monitors account health and optimizes inventory, as well as anticipates sellers’ needs, develops strategic solutions and acts when authorized.
[READ MORE: Amazon adds agentic AI to seller listing tool]
Sellers can interact with these workspaces and refine what they see, with the canvas responding and providing desired visual content using the same agentic AI infrastructure as Seller Assistant.
To start using this feature, sellers can ask Seller Assistant questions or select from suggested prompts. Seller Assistant then assembles a personalized canvas with data, insights and actions tailored to the seller’s business needs.
Sellers can then ask follow-up questions or request different perspectives on their data, and the canvas instantly adapts, creating new visualizations, diving deeper into data and surfacing new insights tailored to what a seller is asking.
The canvas experience is available today to all sellers selling in the U.S. and U.K. at no additional cost, starting with capabilities that help them analyze performance trends.
"We're continuously expanding the experience based on feedback and insights from the seller community, with new capabilities launching in the coming months," said Mary Beth Westmoreland, VP, worldwide selling partner experience, Amazon, in a corporate blog post. "The canvas will guide sellers through increasingly complex scenarios — like planning product launches or optimizing marketing investments — with progressively more intuitive features that help them explore opportunities and make decisions with confidence."
Later this year, Amazon plans to roll the canvas experience out to additional countries and make it accessible in languages beyond English.
