Amazon Fresh prepares Thanksgiving meal discount
The high-tech grocery subsidiary of Amazon is the latest retailer planning to provide customers a deal on Thanksgiving dinner.
In an email to Chain Store Age, an Amazon Fresh spokesperson said the omnichannel grocery chain will offer an in-store and online deal on turkey and Amazon private label brand sides and desserts which is designed to feed six people for less than $30 total.
From Nov. 6 through Nov. 28, customers in more than 1,200 cities and towns in the U.S. can visit Amazon Fresh online or in-store for deals on Thanksgiving basket essentials, including butterball turkeys at $0.49 per pound, instant mashed potatoes and canned cranberries, with deeper discounts for Prime members.
Customers will also find a variety of seasonal items and additional deals throughout the month of November on the Amazon Fresh Thanksgiving page, including baking essentials for under $5 for all customer and Amazon Fresh pies for $4.99 for Prime members
"This season, Amazon Fresh customers don’t have to choose between saving money and honoring their favorite Thanksgiving meal traditions," said Claire Peters, VP of Amazon Fresh, in the email to Chain Store Age. "At less than $5 per person, our Thanksgiving dinner deals offer customers convenience and variety at an incredible value. Combined with Prime savings, we're the one-stop-shop for all your holiday needs."
Discounted Thanksgiving meals are a popular holiday retail trend. So far, Target, Aldi and Walmart have also unveiled Thanksgiving meal deals in order to court price-sensitive shoppers.
Amazon has already hosted two early holiday events – Prime Big Deal Days (Oct. 8-9) and the ongoing Holiday Beauty Haul (running through Sunday, Nov. 3) – and its official Black Friday sales event begins Friday, Nov. 29.
Amazon Fresh is also partnering with Feeding America for a "You Shop, We Give" campaign. For every in-store purchase of select Amazon private label items, from Nov. 1 through Dec. 31, Amazon Fresh will donate $0.10 to Feeding America in an effort to provide 2 million meals this holiday season.
According to Amazon Fresh, Thanksgiving is the most popular food holiday for its customers, with 90% celebrating Thanksgiving.
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