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Amazon dives deeper into generative AI with Nvidia integration

AWS and Nvidia logos.
Amazon is extending its collaboration with Nvidia.

Amazon is expanding its collaboration with leading generative AI platform Nvidia.

The online giant’s Amazon Web Services (AWS) hosted cloud services division is integrating the new Nvidia Blackwell GPU platform into its offering. AWS will offer the Nvidia GB200 Grace Blackwell Superchip and B100 Tensor Core GPUs, extending the companies’ strategic collaboration to deliver infrastructure, software, and services that enable generative artificial intelligence (AI) capabilities.

Together, AWS and Nvidia seek to deliver infrastructure and tools that allow customers to build and run real-time inference on multi-trillion parameter large language models (LLMs) faster, at massive scale, and at a lower cost than previous-generation Nvidia GPUs running on the Amazon EC2 cloud platform.

For more technical details on the generative AI capabilities AWS and Nvidia will collaboratively provide, click here. This latest offering from AWS and Nvidia follows a January 2024 joint effort to create a tool that identifies product listings where the content could be improved and automatically generates revised content, additional advanced AI tools designed to streamline the creation and editing of product listings, and AI-enabled features to assist fashion shoppers and sellers., such as personalized size recommendations. 

"The deep collaboration between our two organizations goes back more than 13 years, when together we launched the world’s first GPU cloud instance on AWS, and today we offer the widest range of Nvidia GPU solutions for customers," said Adam Selipsky, CEO at AWS. "Nvidia’s next-generation Grace Blackwell processor marks a significant step forward in generative AI and GPU computing. Together, we continue to innovate to make AWS the best place to run NvidiaGPUs in the cloud."

"AI is driving breakthroughs at an unprecedented pace, leading to new applications, business models, and innovation across industries,” said Jensen Huang, founder and CEO of Nvidia. “Our collaboration with AWS is accelerating new generative AI capabilities and providing customers with unprecedented computing power to push the boundaries of what's possible."

Amazon goes all in on generative AI

The expanded Amazon-Nvidia partnership is the latest in a string of generative AI solutions and initiatives launched by Amazon. These include making the Anthropic Claude 3 portfolio of generative AI models available on its Amazon Bedrock proprietary AI platform; as well as launching Rufus, an expert shopping assistant trained on Amazon’s product catalog, customer reviews, community Q&As, and information from across the web.

In addition, the e-tailer’s Amazon Pharmacy full-service digital pharmacy division recently began using generative AI, including multiple, pre-trained models from the Amazon Bedrock and Amazon SageMaker proprietary platforms, in an effort to fill prescriptions more quickly and accurately. 

Amazon also recently unveiled a generative AI-based chatbox for employees to use at work, and is letting customers search by image and summarize product reviews with generative AI. 

And Generative AI is a key component of the Amazon Just Walk Out frictionless shopping platform, and the retailer is actively involved in efforts to streamline its supply chain with AI-equipped robots.

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