Amazon Black Friday week begins Nov. 21
Amazon is not waiting for Thanksgiving to pass before it starts up Black Friday festivities.
The e-tail giant will kick off Black Friday week and Cyber Monday sales events Thursday, Nov. 21 at 12:01 a.m. PST through Monday, Dec. 2. Amazon says it will offer millions of deals across more than 35 categories, including electronics, home, beauty, and fashion.
For the first time this year, customers will be able to visit Amazon’s Virtual Holiday Shop. The company is leveraging its Amazon Beyond 3D immersive platform to provide 3D visual and interactive content within the virtual store environment that includes seasonal music, animations and a guided shopping experience.
With a few clicks, customers can browse an assortment of holiday items, add them directly to their online cart and then check out on the Amazon site as usual. The e-tailer is also launching themed daily deal drops beginning Nov. 21, featuring what it says will be some of the lowest prices of the year so far on Amazon on select products from top brands.
Customers will be offered deep discounts across electronics, home, and kitchen from brands including Beats, Sony, Ninja, and Yeti. Deals will be available for a limited time only, while supplies last. Shoppers can sign up to get a reminder of daily deals.
Other special Amazon online holiday shopping features include a special storefront for items from small businesses, including Black-owned, woman-owned, and military family-owned businesses; as well as a curated Oprah’s Favorite Things gift guide.
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"The holidays are a time to gather with loved ones, make memories, and create traditions," said Carmen Nestares Pleguezuelo, VP of North America marketing & Prime tech at Amazon. "At Amazon, we want to make holiday shopping as convenient and easy as possible, so you can focus on what matters most, spending time with family and friends. With exciting deals and vast selection spanning millions of items, you can save big whether you’re decorating your home, entertaining guests, trying out seasonal recipes, or finding the perfect gifts for everyone on your list.”
The holidays are underway at Amazon
Amazon has already been having a busy holiday season. The company has hosted two early holiday events – Prime Big Deal Days (Oct. 8-9) and the ongoing Holiday Beauty Haul (running through Sunday, Nov. 3).
