-
Walgreens holding developer contest for third-party app developers
Deerfield, Ill. -- Walgreens is conducting a developer contest to encourage integration of its Balance Rewards application program interface (API). It allows users of other apps to earn Balance Rewards loyalty program points for making healthy choices, with rewards points redeemed for merchandise in-store or online.
-
Survey: Marketers see customer satisfaction as primary IT driver
Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.