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Sporting goods retailer wants to get more personal with shoppers
San Diego, Calif. -- Sports Authority is making good on its promise to make its online site more robust and engaging.
The retailer announced it is renewing its relationship with personalization solutions provider Certona for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority’s personalization strategy since 2010.
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Consumers rate the most helpful in-store technology
Pittsburgh -- Consumers love their smartphones, but retailers shouldn’t count out the “old tech” yet in terms of customer appeal. And merchants will have to put some effort into getting consumers to accept some of the new high-tech bells and whistles.

