Walmart to debut shoppable holiday 'RomCom' ad series on social media
Walmart is set to launch its first-ever shoppable video series on three popular social media platforms.
The 23-part shoppable “Add to Heart” is a shoppable romantic comedy commercial series featuring items at the top of holiday wish lists, including furniture, holiday decor and clothing, allowing Walmart customers to watch and shop while enjoying the show.
The shoppable series will be released on TikTok, Roku and YouTube starting on Dec. 2, with the remainder dropping Dec. 5 and Dec. 8. According to Mintel, nearly 60% of Americans say they are looking to make a purchase via social media this year.
The series is also TikTok’s first fully shoppable holiday series. With TikTok’s Video Shopping Ads, and Roku’s “Ok to Text” feature, customers will be able to shop “Add to Heart” from wherever they are. Roku users can access the series through Walmart’s first shoppable branded entertainment playlist and a marquee ad on the Roku home screen.
The shoppable series follows New York designer Jessica as she returns to her hometown for the holidays. After losing her luggage on her travels, she visits her local Walmart, where she bumps into an old flame Javi. The two rekindle their spark over the town festivities, decorating and shopping.
"We know gifting and curling up to watch a favorite Christmas movie are part of so many families’ traditions," said William White, chief marketing officer, Walmart U.S. "So, what better time to launch an innovative, first-of-its-kind shoppable series. Add to Heart’ is a fun, unique way for our customers to be entertained while shopping for the great deals on top brands that they expect from Walmart. We hope they enjoy it and the amazing gifts they order throughout.”
Earlier this month, Walmart teamed with NBCUniversal for an e-commerce partnership that allows Bravo fans to shop directly from Walmart while watching Bravo’s "Below Deck Mediterranean."
Walmart operates more than 10,500 stores and numerous e-commerce websites in 19 countries.