Vince in store expansion — here’s where
Vince Holding Corp. is expanding its brick-and-mortar footprint in two upscale locales.
The women and men’s luxury apparel retailer has opened a store in Suburban Square in Ardmore, Pa., strengthening the brand’s reach in the Philadelphia region. Vince is also expanding its retail presence in Atlanta, opening a store in Buckhead Village on Nov. 20.
With the addition of the two new locations, Vince will operate a total of 44 full-price retail stores and 12 outlet locations. The company said it plans to continue strategic retail expansion in 2027.
“We are pleased to open these new stores in Philadelphia’s Main Line and Atlanta’s Buckhead markets, two premier shopping destinations,” said Jill Norton, chief commercial officer of Vince Holding Corp. “Our focus is on delivering a great in-store experience, and we look forward to welcoming new and existing customers across our stores and online as we kick off the holiday selling season.”
In addition to the store openings, Vince has completed three renovations to existing locations including Tysons Galleria in McLean, Va.;, Scottsdale, Ariz.; and Abbot Kinney in Los Angeles.
Vince Holding Corp. is a global retail platform that operates the Vince brand and the October’s Very Own (“OVO”) brand apparel and accessories business.
Co-founded by rapper Drake, OVO is a Canadian streetwear brand that operates 12 flagship stores worldwide. In August, Authentic Brands Group acquired a 51% stake in the intellectual property of the brand. As part of the transaction, Vince Holding Corp., a partner in Authentic global network, acquired OVO's operating business and will oversee the brand's design, product development, merchandising and retail stores.
“OVO has a very limited presence in the U.S.,” Vince CEO Brendan Hoffman said in an interview with WWD. “So we’re going to open up three stores over the next 12 months. We really have an open map to figure out where those stores should be. We’re actively working on that.”
For its most recent second quarter, ended Aug. 1, Vince reported that its net sales increased 11.7% to $81.8 million.
