K-beauty retailer Olive Young to expand Southern California footprint
Korean beauty and skincare retailer Olive Young is deepening its presence in the United States.
The company, which made its U.S. debut over the summer, plans to open five additional stores in California by the first half of 2027. In late May, Olive Young made its U.S. debut with a 8,647-sq.-ft. store in Pasadena, Calif., and in June, it opened a 2,694-sq.-ft. store at Westfield Century City in Los Angeles.
Olive Young will open four new stores in the greater Los Angeles area at Del Amo Fashion Center (Torrance, Calif.), Bloom on Third (Los Angeles), Brea Mall (Brea, Calif.) at Irvine Spectrum Center (Irvine, Calif.). The brand, which is one of several Korean companies expanding into the U.S., will also open a store in San Diego at Fashion Valley.
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Three of the planned Olive Young stores – Del Amo Fashion Center, Brea Mall and Fashion Valley – will be located at premium shopping malls operated by Simon Property Group, which the brand says will help accelerate awareness of both its brand and K-beauty among mainstream U.S. consumers.
"Olive Young's U.S. stores serve as strategic platforms for introducing the strengths of K-beauty to local consumers, while also helping emerging Korean brands establish themselves in the mainstream market," said an Olive Young spokesperson in a press release. "With K-beauty experiencing unprecedented growth worldwide, our goal is to help it evolve beyond a passing trend into an established part of the global beauty mainstream. We will continue working closely with our brand partners to build a foundation for sustainable global growth."
Olive Young says its stores are designed to offer a personalized and immersive beauty shopping experience. Features include a "try before you buy" section, supported by dedicated skincare-focused displays for key categories. Complimentary services, from skin scans to scalp analysis, inspired by Olive Young’s popular services in South Korea, help guide customers to understand their needs and start building their own routines.
Founded in 1999, Olive Young operates over 1,380 stores in South Korea.
