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Jordan’s Furniture, known for its larger-than-life stores that combine retail with all manner of entertainment, is outdoing itself in its next location. 

The retailer is building a 192,500 sq.-ft. store in New Haven, Connecticut—its first in the state—that will feature a massive indoor roap course, billed as  “IT Adventure Roaps Course,” that includes two 60-feet high ropes courses.  Jordan’s is devoting 20,000 sq. ft. to the attraction.

Anyone who thinks Michael Jordan’s star may have dimmed in the 10-plus years since he retired from professional basketball, should think again.

Nike on Saturday, Oct. 24, in Chicago, debuts its first-ever store dedicated entirely to its Jordan Brand, and fans of the sports legend, along with sneaker enthusiasts, lined up for days in anticipation of the opening. Nike also plans to open Jordan Brand stores in additional locations, including New York, Los Angeles and Toronto.

Target is reaching out directly where consumers digitally congregate for its new Halloween promotion.

Target has launched a six-part YouTube interactive video series, “The House on Hallow Hill,” for Halloween this year. The interactive videos will take viewers through a haunted house and give them options to visit different themed rooms, such as “The Ghoulish Graveyard.”