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First Look: Teavana’s new store design
Starbucks Corp. has unveiled a new store environment for its Teavana division. In the new store design, tea is not hidden in tins. Instead, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as employees help them create custom blends. -
The North Face, New York City
The North Face is targeted urban adventurers at its new global flagship on Manhattan’s Fifth Avenue. The two-level, 20,000-sq.-ft. store offers an immersive brand experience that includes an interactive climbing wall, community seating and a custom embroidery service called “Lot, Stock and Barrel” that allows shoppers to personalize garments by selecting from 20 designs.