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First Look: Under Armour, Boston
Under Armour has brought its “brand house” interactive store format to Boston, opening a location at the Prudential Center. With nearly 19,000-sq.-ft. of retail space across two floors, the store delivers an immersive, engaging brand experience enhanced by state-of-the-art digital displays designed to both inform and inspire. -
Trending Stores: REI, Washington, D.C.
REI has opened it largest location on the East Coast, a 51,000-sq.ft. flagship in Washington, D.C. The store is designed to offer members of the outdoor community a place to meet and plan adventures — and shop for outdoor gear. It includes such features as a 1,052-sq.-ft. cafe, outdoor courtyard with a fire pit and tables, and a community space that offers a robust schedule of free and low-cost classes in-store classes for cycling, paddling, fitness, hiking and camping, climbing, snow sports, photography and wilderness medicine.

