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Toys"R"Us mascot Geoffrey going on tour — here are the stops

Rendering of the new 2023 Geoffrey Mobile.
Rendering of the new 2023 Geoffrey Mobile.

Geoffrey the Giraffe is going on a road trip. 

The retailer, which was acquired by WHP Global in 2021,  will kick off Geoffrey's Tour Across America in New York City on July 20, with a celebration at Macy's flagship at Herald Square. A 38-foot custom RV — dubbed the Geoffrey Mobile — will take the mascot from Herald Square on a multi-city tour. 

The tour will include stops at the Toys"R"Us  flagship at American Dream and select Macy's stores from New York to Florida. (See list at end of article.) The first 50 kids to visit the Geoffrey Mobile in each city will receive a free Geoffrey plush product.

The tour launches on the anniversary of Toys"R"Us opening at every Macy's store across the U.S. It will promote the benefits and importance of play with in-store celebrations and activities that foster discovery, family togetherness and fun at each stop. 

In celebration of the inaugural tour, Toys"R'Us is hosting a national sweepstakes for customers in the U.S. to enter to win toy prizes. Each stop on the tour will have a themed play package of toys awarded to one winner. Plus, one grand prize winner will receive an “ultimate play pack.”

The celebration at Macy's Herald Square will feature special appearances by characters including PAW Patrol, Bluey & Bingo, and Peppa Pig. All attendees will receive a paper crown, a toy tambourine and will join Geoffrey the Giraffe in his "Parade of Play'' march into the Toys"R"Us at Macy's store.  The event will include  in-store with play stations and family-friendly activities.

"We are excited to take Geoffrey and the magic of Toys"R"Us on the road and re-introduce a new, modern version of the Geoffrey Mobile,” Toys"R"Us said in a release. “Memories of the original Geoffrey Mobile have brought joy to so many parents and we wanted to ensure they could now share it with their own children. 

Geoffrey's Tour Across America Stops include:

  • Macy's Herald Square in NYC – Thursday, July 20 at 10 am 
  • American Dream in East Rutherford, NJ – Friday, July 21
  • King of Prussia in King of Prussia, PA – Saturday, July 22
  • Fashion Centre at Pentagon City in Arlington, VA - Monday, July 24
  • Haywood Mall in Greenville, SC – Wednesday, July 26
  • Lenox Square in Atlanta, GA – Thursday, July 27
  • The Florida Mall in Orlando, FL – Saturday, July 29



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