Toys"R"Us, Babies"R"Us to make Latin America debut
WHP Global is expanding the global footprint of two of its brands.
The parent company of Toys"R"Us is partnering with Cotton Candy International to bring the Toys"R"Us and Babies"R"Us brands to Latin-America for the first time. Under the agreement, Cotton Candy will open the first Toys"R"Us and Babies"R"Us flagship stores in Panama in 2025.
The Toys"R"Us flagship in Panama is set to open in 2025 and will feature an extensive assortment of toys, games, and interactive experiences. Plans call for additional standalone Toys"R"Us and Babies"R"Us stores to follow across the region.
The expansion into Latin America and the Caribbean marks another milestone in the Toys"R"Us global growth strategy, following recent successful launches in key international markets, including Mexico and the U.K.
[READ MORE: Toys"R"Us partners to expand in the U.K.]
"Toys"R"Us continues to captivate consumers around the world, and we are thrilled to partner with a strong wholesale and retail operator like Cotton Candy International to introduce this beloved brand to families in Latin America for the very first time," said Stanley Silverstein, chief commercial officer at WHP Global. "This expansion underscores our commitment to delivering the joy of Toys"R"Us to new markets and families everywhere."
Cotton Candy is a leading distributor and retailer for Latin America the Caribbean markets with expertise in family and baby products. The Latin-American market is one of the fastest-growing for families, with an increasing demand for high-quality toys and family-friendly retail experiences, noted WHP.
"We are honored to partner with WHP Global to bring Toys"R"Us and Babies"R"Us to Latin America," said Moises Cohen, CEO of Cotton Candy International. "This is an incredible opportunity to introduce these iconic brands to new markets. We look forward to creating a unique and engaging shopping experience with the opening of our flagship store in Panama, as well as expanding the footprint with standalone stores across the region."
Toys"R"Us and Babies"R"Us currently have a presence in over 32 countries and continue to expand globally through both physical retail stores and digital platforms
In addition to Babies"R"Us and Toys"R"Us. WHP owns Anne Klein, Joseph Abboud, Joe’s Jeans, Bonobos, Isaac Mizrahi, G-Star Raw, Lotto and a majority interest in the Express brand
