Furniture e-retailer extends AR shopping app

Wayfair now allows Apple iOS 11 users to visualize 3D furniture and décor in their home before they buy it.



The furniture e-retailer’s “View in Room 3D” app is now available on Apple’s iOS 11 platform. Supported by Apple’s ARKit augmented reality technology, the app is now accessible on iPhones and iPads.



When customers find a piece of furniture or décor on the Wayfair app, they tap the View in Room 3D button displayed beneath the product image to see it in their home. Shoppers can use their finger to move product images throughout the room, as well as rotate merchandise. They can also make a purchase directly through the Wayfair app. All 3D products are accurately sized to true dimensions, eliminating the need to physically measure an item or their space before making a purchase.



“Leveraging Apple’s AR platform on iOS 11, we’re solving one of the biggest pain points consumers face when shopping for home furnishings online or in a store – how will this item look in my home and will it fit?” Steve Conine, co-founder and co-chairman at Wayfair. “Our AR-powered shopping app lets our customers visualize thousands of products in their homes, from their homes, before they buy.”