TECHNOLOGY

The Council of Fashion Designers of America (CFDA) and Accenture are collaborating to help shape how the fashion industry integrates technology and consumer insights into its business practices.    Combining the creativity within CFDA’s membership with Accenture’s expertise in customer experience, strategy, insights and technology, the two organizations will create talent-development programs for today’s designers and tomorrow’s retailers.  

Personalization is at the core of Buckle’s success.    However, engaging customers differently requires a deep understanding of each shopper, and leveraging specific details to foster long-term relationships. Buckle is improving its personalization efforts through a new cloud-based solution designed to create the high-touch, individualized shopping experiences the chain has built its brand on.  

As we move into the new year, it’s time to look ahead and predict what’s in store for the retail industry as it races to stay relevant in the Age of Amazon.    Here are five predictions to keep an eye on in 2017:   

A futuristic delivery service is now up and running in two U.S. cities.   Six-wheeled robots that are a little under 2 ft. tall and travel at walking speed are delivering food in conjunction with Postmates in Washington, D.C., and DoorDash in Redwood City, Calif., according to a report by Recode.   

Call 2016 the “year of promotions” in retail, with 44% of all orders during the year sold on promotion, and 67% of all orders sold using a markdown.      That’s according to the DynamicAction Retail Index: 2016 Year-in-Review and 2017 Outlook, which found that rampant promotional and markdown activity led to a 24% margin reduction for North American retailers in 2016.     

In their e-commerce operations, retailers have long had access to limitless data about customers and transactions. They’ve become adept at using this information to deliver personalized communications and targeted campaigns to customers as they shop online.    Unfortunately, the same could not be said for in-store shopping. Retailers have had no way of knowing what customers were doing in their stores from the time they entered the front door until they checked out at the POS system.  

It was a less than merry holiday for some retailers, especially in the department store sector, but total sales still managed to beat industry projections, fueled by a strengthening economy.    Retail sales (excluding autos, gas stations and restaurants) during November and December rose 4% over 2015 to $658.3 billion, according to the National Retail Federation. The group had forecast sales would rise 3.6% to $655.8 billion.  

When did washing dishes become more attractive than shopping?   In-store shopping has lost its allure for many shoppers, who are increasingly frustrated with brick-and-mortar stores that lack the convenience of online players, according to a new global report from Capgemini’s Digital Transformation Institute.