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J.C. Penney focused on omnichannel
Omnichannel initiatives are crucial to J.C. Penney’s newly-unveiled plan to drive profit and accelerate growth. In a presentation at its 2016 analyst meeting, Penney said it is seeking to boost its e-commerce and omnichannel experience, starting with a newly redesigned app that enables customers to locate items, apply coupons and access their JCPenney Rewards more easily. -
First Data report: Back-to-school spending starting to heat up
Back to school sales appear to be rebounding this year after experiencing sluggish growth over the past three years (2013-2015). That’s according to First Data’s Back-to-school SpendTrend report, which is based on aggregate same store sales activity in the First Data point-of-sale network. Some of the most significant findings include: