-
Online sales to hit major milestone this holiday season
According to eMarketer’s holiday sales preview forecast, ecommerce will surpass 10% of total U.S. holiday retail sales for the first time this year. Total retail sales will increase 3.3% over the same period last year, to $884.50 billion, according to the report. Holiday retail ecommerce sales will jump to $94.71 billion, representing 10.7% of total holiday retail sales. -
Visa teams up with Oracle to offer retailers feedback on online ads
Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads. Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores.