Lowe’s VR app spurs project planning

A home improvement chain is helping shoppers better envision how to design and build their homes.



Though a partnership with Google, Lowe’s launched the Lowe's Vision app. Powered by Tango, a 3D technology developed by Google, the app leverages augmented and virtual reality to enable shoppers to begin planning their renovation needs before they even set foot inside a store.



“The Lowe's Vision app enables customers to easily measure any room in their home with the touch of a finger, and style it with virtual Lowe's products in real-time through augmented reality,” according to Lowe’s. The app is available to shoppers using the Tango-Enabled Phab 2 Pro smartphone.



Augmented and virtual reality is not a new project for Lowe’s. For the past two years, the chain has been developing visualization capabilities using these 3D reality tools. Lowe’s most recent initiative includes its “Holoroom How To” virtual reality-based classes, where a virtual reality headset and set of controllers immerses shoppers in a DIY project.